Users will soon have a fresh option that allows them to reduce the amount of AI-made videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale rollout. This shift comes amid a increase in AI content, spurred by recent AI video creators.
AI Proliferation Online
Recent reports that nearly 10% of the most rapidly expanding channels on a popular video site only show clips produced artificially. A considerable share of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently absurd or bizarre.
Based on user feedback that numerous viewers like content made with AI tools, from computer-generated images to science explainers, and we want to provide users the power to increase or decrease of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its app tagged as artificially created. Overall, more than 100 mn pieces of content are uploaded to the platform every day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Members will be capable of limit or boost the level of AI-generated videos they see by opening the “manage topic” option in the app and choosing the AI content topic. Other topics that can already be adjusted under the filter cover current affairs, style, beauty, and dance.
Content Labeling and Policies
Its policies mandate content makers to tag convincing artificially created content, and it forbids malicious deepfakes of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its community policies.
In addition, the platform will now add an AI-generated tag to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting AI-generated material. This action is designed to stop users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2m AI literacy fund for specialists and groups to create educational content about using AI responsibly. This project will support non-profit groups specializing in training computer science.
Content Safety Approach
The platform has defended its safety measures, amid debate over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is expected to cut hundreds of positions in its content moderation division in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can protect employees by filtering out the most graphic content before it gets reviewed by people. The company reported a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
